Tuesday, February 10, 2009

The commercialization of urban culture

Hi all,

I found this energy drink in a nearby convenience store and it reminded me of the film we saw in class and our ensuing discussions. Here Arizona has named their energy drink "All City" in reference to NY street artist, producing an "energy infused beverage for the city that never sleeps" (that's written on the can). Oh, and the can is covered in graffiti. Here's a link to the site for this drink: http://www.drinkarizona.com/ProductCart/pc/viewPrd.asp?idcategory=2&idproduct=242
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1 comment:

  1. Ariana SouzisFebruary 11, 2009 at 6:52 PM

    Hi Milton,
    Thanks for the great example of how a subculture (or at least its art) can be coopted by mainstream (official) culture to sell a product. I wonder what Seen thinks of this!

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