Keywords for Lectures April 20, 22 & 27 2009

Keywords:
 Advertising
 Lectures
 (April
 20,
 22,
 27,
 2009)





George 
Orwell,
 1984 ,
“Double
Think”

touch‐up 
artists

advertising
 as
 a
 philosophical
 system

representation
 of 
gender

representation
 of 
identity

photogenic
 ideals

negative
 self‐consciousness

metamorphosis:
the
 tale 
of
 before
 and 
after

objects 
as 
subjects

aestheticization

Egon
 Friedell,
 A
 Cultural
 History
 of
 the 
Modern
 Age:
 From 
the 
Black
 Death
 to
 the
 Great
 War

New
 marketing
 priorities

New 
social
 conditions 
of
 everyday 
life

Changes 
in 
physics 
of
 perception

Oliver
 Wendell
 Holmes

Walter
 Benjamin

structural
 changes
 ( society)

line 
production

scientific
 management
 (Frederick
 W.
 Taylor)

industrial
 psychology

advertising
 psychology

experiential
 changes
(culture)

proletarianization

search
 for 
new
 meanings

1900‐1920 
strike
wave

social 
management

Christine 
Frederick

Frances
 Alice
 Kellor:
 American
 Association
 of 
Foreign
 Language
 Newspapers

Helen
 Woodward

Edward
 Filene

Georges 
Duhamel

instrumental
 images 
( to
 promote
 response; 
influence
 behavior)

Pavlovian 
psychology

Tlazolteoltl
 ( Aztec
 Moon
 Goddess)

Traditional
 images 
(rooted
 in 
experience,
 and
 material
 conditions)

Contemporary
 images
 ( no
 half‐life,
 unrooted,
 changing
 field
 of 
vision)

Oliver
 Wendell
 Holmes
( form
 divorced 
from
 substance;
 images
 as
 currency)

computer
 images
 (no
 visible
 sense 
of
 human
 agency)

aestheticization
 of 
cultural
 values
 (economic
 values,
use
 of
 resources,
 power)

immateriality

Planned
 obsolescence
 (pre‐meditated 
waste)