Monday, April 27, 2009

Media 180 PR Stunt

Dear Media 180,

As Professor Ewen mentioned in today's lecture, for Wednesday's class we will be creating a PR spectacle of our own. With swine flu in the news and billions of bailout dollars used to keep corporate America afloat, while the health care system continues to deteriorate, this is a ripe time to speak out regarding the need to universalize health care in this country. It is arguable that universal health care would have cost far less to implement that the bailouts have cost the American taxpayer. To speak to these events and the dire need for healthcare issues to be addressed we will all wear surgical masks and take a photo, to be submitted with a relevant caption to various media outlets.

This event is a great opportunity to be part of a media intervention and will also be helpful in conceiving of your last assignment.

Additional description of the project from Prof. Ewen:


"As long as healthcare is seen as an issue of individual access, we lose sight of the fact that health is an issue for all of us for part of a collective organism. While being sick seems personal, each of us is only a small part. Epidemiology is a reminder that illness is not an individual affliction but something that relates to all of us.

Again: Protect Everyone and Protect Us All. Without universal care, we all are at risk."

So Wednesday we will set some time aside for the mask photo, anyone who doesn't want to participate can leave once its picture time.

Best,

Elizabeth
Dylan
Leslie
Jennifer
Ariana
Chloe

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